When others trust us, they give us greater leeway because they feel we don’t need monitoring to assure that we’ll meet our obligations. They believe in us and hold us in higher esteem. That’s satisfying. At the same time, we must constantly live up to the expectations of others and refrain from even small lies or self-serving behavior that can quickly destroy our relationships.
Simply refraining from deception is not enough. Trustworthiness is the most complicated of the six core ethical values and concerns a variety of qualities like honesty, integrity, reliability and loyalty. (information taken from www.charactercounts.org)